The Ncaa Mens Basketball Tournament - 1686 Words

As a nonprofit the NCAA is often not compared to large companies even it makes comparable revenue. All television and video game revenue, as well as ticket, jersey, and souvenir sales made from college athletics all go to the NCAA, the conferences, the athletic departments, and the coaches. In fact, one study suggests, â€Å"Men’s basketball and football combine for $6 billion alone† (Mondello, Piquero, Piquero, Gertz Bratton, 2013). None of that revenue goes directly to the student athlete even though the NCAA surely has enough money to do so if it chooses. USA Today writer Bruce Horovitz states in his article, March Madness Evokes Marketer Madness that, â€Å"The NCAA men’s basketball tournament generated $1.15 billion in television ads in 2013, well beyond the revenue generated by the NFL and NBA playoffs, according to ESPN† (Horovitz, 2014). Marc Edelman, a professor at City University of New York takes it a bit farther in his article The Case for Pay ing College Athletes, and claims, â€Å"The college sports industry generates $11 billion in annual revenues. Fifty colleges report annual revenues that exceed $50 million. Meanwhile, five colleges report annual revenues that exceed $100 million† (Edelman, 2014). In contrast, during the 2014-2015 season the NBA grossed about $5.18 billion in revenues according to Forbes Magazine, which was a league record high. The NCAA revenue money is also not evenly distributed among the schools, as top tiered athletic programs tend to make more moneyShow MoreRelatedHow Basketball Is So Great1035 Words   |  5 PagesDavis Benefield Kirkland English 1101 15 September 2015 Basketball Bump bump bump. Sweat drops from my brow 70- 70 on the free throw line for the win. It is up and good. Special moments like this is why basketball is so great. Basketball is a young and expanding sport, with a unique beginning, that is enjoyed by millions everyday. Basketball was founded by Dr. James Naismith. It all started in a small-town YMCA gym in Springfield, Massachusetts. Dr. Naismith was challenged to create a newRead MoreMarch Madness1402 Words   |  6 Pagesexciting months of the year, especially for people who love basketball. St. Patrick’s Day arrives, the warmth is just starting to come back; but that is not the best part, it’s all the March Madness. The NCAA Basketball Tournament brings happiness, laughter and upsets to some people and teams. Every Division 1 Basketball team in the country plays to eventually make it to the Sweet Sixteen on the bracket, in hopes of being the new NCAA Basketball Champions. Some teams struggle, while others come out onRead MoreShould Athletes Have More Disposable Income Outside Of Their Studies? Essay1272 Words   |  6 Pagesâ€Å"The recent explosion of revenues flowing to NCAA member institutions and the relative pittance going to the primary input—the players—fo r those participating in bowl games and the annual â€Å"March Madness† men’s basketball tournament have created growing unease over the distribution of the largesse (Sanderson 116).† Players in the National Collegiate Athletic Association or NCAA are looking for financial aid outside of their academics. The NCAA feels an increasing need to distribute more financialRead MoreNCAA March Madness Tournament1156 Words   |  5 PagesOne of the top sporting events in the world is considered to be the NCAA March Madness tournament. This tournament is ranked third just behind the super bowl and FIFA World Cup. It’s unbelievable to think that one of the top sporting events in the world is in college athletics. You have other professional sports like basketball, baseball, hockey and NASCAR, but there championships still don’t compare to the NCAA championship. March madness is so popular that global firms Challenger, Gray ChristmasRead More The Tragedy of Co mmercialism in College Sports Essay4106 Words   |  17 PagesThe Tragedy of Commercialism in College Sports Over the past 25 years, ESPN has become the master when it comes to marketing college basketball. Theyre the professionals of this amateur game. Earlier this spring ESPN and its spinoffs ESPN2, ESPNU and ESPN Classic aired a record 97 conference tournament mens basketball games over an eight day period, including 16 games broadcast from 10 different locations on March 12 (Hiestand). For fans of the sport ESPN has become a college hoops havenRead MoreShould College Athletes Be Paid?1275 Words   |  6 PagesAthletic Association (NCAA), and the participating colleges, which has started the debate of whether college athletes should be rewarded beyond their athletic scholarships. This paper will attempt to answer the question as to whether college athletes should be paid by explaining some pros and cons of this subject. Athletes form the basic unit of intercollegiate sports. Despite the success of NCAA tournaments, athletes do not receive any money for play. The main reason fronted by the NCAA for lack of paymentRead MoreShould College Athletes Be Paid? Essay1001 Words   |  5 Pagesnail-biting NCAA Basketball Tournament and a highlight filled football season. Most would agree that the NCAA provides competitive sport as popular as the professionals. In fact, its annual revenue makes that point clear. College football and basketball generate more than the National Basketball Association, a total of more than $6 billion yearly.[1] There is one major difference between the two associations, however. NBA players get paid for the revenue they help bring in, while NCAA athletes receiveRead MoreUnit 2 Lab Questions Essay642 Words   |  3 Pagespeople watch the March Madness tournament? 140 Million Watch March Madness 2.  March Madness is second to only one other sporting event. What is it? March Madness is only second to the super bowl 3.  What percentage of the NCAAs revenue comes from mens basketball? How is this revenue generated? 90% of the NCAA’s revenue is from men’s basketball this revenue is generated by things like ticket sales. 4.  How did Nike first gain brand exposure through mens basketball? Explain. Nike First gained exposureRead MoreDean Smith Essay1163 Words   |  5 Pageshead coach of mens college basketball. He is originally from Emporia, Kansas, Smith as been called a coaching legend by the Basketball Hall of Fame. Smith is best known for his successful 36-year coaching career at University of North Carolina at Chapel Hill. Smith coached from 1961 to 1997 and retired as the NCAA Division I mens basketball record-holderfor victories (879), a record which was surpassed by Bobby Knightin 2007. Smith has the 9th highest winning percentage of any mens college basketballRead MoreNational Collegiate Athletic Association ( Ncaa ) Division I Sports1963 Words   |  8 PagesNational Collegiate Athletic Association (NCAA) Division I sports, specifically football and men’s basketball, have become a a grand spectacle in American culture today. The rights to broadcasting the playoff schedule for these two major sports brings in nearly a billion dollars worth of revenue for the organization each year. The time has come for student- athletes to no longer be seen as amateurs. College athletes are the number one reason the NCAA is able to generate such a great amount of revenue;